The story behind

It has been some time since I last penned my thoughts, but this one holds significance. Several months ago, I resigned from my role as the VP of Design at a successful scale-up. Despite the high salary, my responsibility to oversee an eight-person team, and our exciting product lineup, I chose to move on.

During my time working at various companies, I've noticed a recurring issue in many organisations. Inefficient operations that lead to tasks taking much longer than they should, despite having sizable teams.

For example, a basic audit would require extensive preparation, research, report writing, sharing, and presenting and could take days to weeks to complete.

Conducting a competitor analysis took no less than two weeks, and even designing a simple solution would take several days just for product research and ideation.

It's hard not to compare to one of my previous roles, where a small but efficient team consisting of one designer and two developers was able to deliver rapidly across multiple channels and three different products.

I resigned because my goal was to tackle the issue at an industry level instead of devising a solution solely for one company.

Do more

In the past, I have tried different approaches to enhance our work processes. I have explored various methods of running UX audits, conducting user tests, and shipping products, always striving to find ways to make things more efficient and putting systems in place. It occurred to me that I should share these techniques with others.

I began by creating a YouTube channel where I tested some of my hypotheses, one of which was included in my UX Audit Video. However, I soon realised that this approach was not efficient or scalable enough. As a result, I began to experiment, research, and engage with other Product Designers in the field. Through these interactions, I discovered that many of my colleagues face similar challenges. I shared my idea with fellow designers and product managers and received positive feedback, with many agreeing that tools like this were necessary.

With that knowledge, I shared the idea with a close friend who is a seasoned engineer to assist me with the project. He loved and could relate to the similar challenges he faced in his workplace. We both recognised the problem as something worth solving.

Raising capital

As we worked on our product and shared our designs with others, we came to the realisation that our vision would require more than just the two of us to bring it to life if we wanted it out in anything less than three years.

While we continued to research and improve our product, we received interest from several investors. One call, in particular, stood out to us, as we had great chemistry with the two people we spoke with (more on them later).

We decided that raising capital would allow us to build a team, focus on the core product and make strategic investments in areas we believe have strong potential for the future (more on this later as well).

Next-Gen Product Research & Development Platform

As more and more companies adopt product-focused models, it's evident that our research, design, and development methods require a facelift. This is where we step in. We aim to transform how we approach and conceptualise these pivotal phases of the product lifecycle. By questioning established norms and expanding horizons, we're committed to positively impacting the industry we deeply care about.

Our aim is to alleviate experts from monotonous and repetitive tasks, thus facilitating product teams to work and collaborate more efficiently. This enables experts to concentrate on their specialised expertise and add more value to their products, customers, business and team.

First jab

We're going to enable product teams worldwide to create exceptional digital experiences.

We believe that simplifying access to innovative design concepts and solutions will make the design process more efficient, faster, and effective for digital product designers and managers.

Therefore, we are building a comprehensive collection of interfaces curated by experts from the best digital products. Our library will help product designers discover relevant design concepts and resources with significantly less time and effort.

And we'll research, design and create it all from there. Stay tuned.