About

Myself

I'm a designer, developer, and educator. I'm currently the VP of Design of a SaaS company where I lead a team of designers. I specilaise in Design Systems, UX, UI, Product Design, SaaS and eCommerce. I also an official advisor for Folklore where I advise and mentor startups and companies on design and business.

Beliefs And Values

I keep things simple. Here are some of my beliefs and values that I apply to my daily life and work.

Form follows function, not the other way around.

The appearance of a product should be determined by what it is intended to do. This principle was first coined by architect Louis Sullivan. By putting function first, you can create designs that are not only beautiful, but also functional and efficient.

Consistency is key in design.

Design consistency is a critical aspect of design that helps to create a cohesive visual identity, improve usability, and streamline the design process. It is an important principle that all designers should strive to maintain in their work.

Design for code and people.

A holistic approach to design that prioritises both the technical implementation and the impact on the user experience. You should always design usable solutions that are easy to code.

Generalist is better than specialist.

Having a broad range of skills and knowledge is more valuable than having a deep expertise in a single area. While specialists can excel in their specific field and bring a great deal of expertise to a problem, generalists are often seen as being more flexible and adaptable. Generalists have a broad range of skills and knowledge across different fields, which allows them to bring a unique perspective to problem-solving.

Everything always depends. There is no best solution.

This highlights the importance of context in problem-solving and decision-making. There is rarely a single best solution to a problem, as the most appropriate solution will depend on various factors such as the specific circumstances, goals, and constraints of a situation.

Data informed, not driven.

Data should inform, rather than dictate, decision-making. Data has become an increasingly important tool for businesses, organisations, and individuals, and can provide valuable insights into various aspects of a situation. However, it is important to recognize that data is not the only factor that should drive decision-making.

Past Clients

Collection of logos from some of the companies I've worked with over the past 12+ years.